Self-limiting beliefs are beliefs that we hold about ourselves that limit our potential and prevent us from achieving our business and financial goals. These beliefs are often formed early in life (regularly between the ages of 2-7 years old) and can be deeply ingrained in our thinking.

The neuroscience of self-limiting beliefs can help us understand why we hold these beliefs and how we can overcome them.

The brain's negativity bias: The brain has a natural negativity bias, which means it tends to focus on negative experiences and memories 9 x more than positive ones. This bias can cause us to dwell on negative self-talk, negative thoughts and reinforce our self-limiting beliefs.
The role of the amygdala: The amygdala is a part of the brain that is involved in processing emotions, particularly fear and anxiety. When we encounter situations that trigger our self-limiting beliefs, the amygdala can become activated and cause us to feel anxious or fearful.
The power of neuroplasticity: The brain is constantly changing and adapting in response to our experiences. This means that we can rewire our brains to overcome self-limiting beliefs through intentional practice and repetition. (Learn more here)
The impact of childhood experiences: Our childhood experiences can shape our beliefs about ourselves and our abilities. If we experienced failure or criticism in our early years, we may develop self-limiting beliefs that prevent us from taking risks or trying new things.
The influence of social conditioning: Our families of origin, cultural and social environments can also contribute to self-limiting beliefs. Messages from the media or societal norms that reinforce negative stereotypes or expectations can impact how we see ourselves and what we believe we are capable of achieving.

To overcome self-limiting beliefs, we can use techniques such as mindfulness, cognitive-behavioral therapy, and positive self-talk. By practicing these techniques, we can begin to rewire our brains and change the way we think about ourselves and our financial potential.

It is important to remember that overcoming self-limiting beliefs is a process that takes time and effort, but with persistence and a growth mindset, it is possible to break free from the limitations we place on ourselves.

Love

Sarah x

P.s. In The Empowered Entrepreneur we work on Transforming Financial Limiting Beliefs - If you’d like my support to look closer at this and rewire your financial beliefs, come and join us in The Empowered Entrepreneur.

The Neuroscience of Self-Limiting Money Beliefs.